Joy Card and Printing Ltd., a local company, made around 4 million SIM cards since 2011 at its own Plant for the country's mobile phone operators, a testimony to the capability of domestic enterprises. From 2010, the company also supplied 40. million scratch cards used for recharging balance in mobile phones. This local initiative was able to gain confidence in both national and multinational cell phone companies. Joy, a 200-person strong company with the capacity to produce 2 million SIM cards a month, imports ABS sheet and then installs chips for making the SIM cards. However, the company today is faced with a setback due to poor customer acquisition and the operators' unwillingness to buy the SIM cards from domestic markets.